---
title: "UTM parameter tracking for marketing attribution - Sign Customiser Changelog"
description: "Changelog: UTM parameter tracking for marketing attribution. Learn about the latest updates and improvements to Sign Customiser."
url: "https://www.signcustomiser.com/changelog/utm-parameter-tracking-for-marketing-attribution/"
last_updated: "2026-09-03"
---

Sign Customiser now automatically captures UTM parameters — utm\_source, utm\_medium, utm\_campaign, utm\_term, and utm\_content — from your customers’ browsing sessions and threads them through to your form submissions, notification emails, and webhook payloads. This gives you full visibility into which marketing campaigns are driving quote requests and sign orders.

## What’s Changed

- **Automatic UTM capture** - UTM parameters are detected from the storefront URL and persisted in session storage so they survive page navigation
- **UTM data in form submissions** - Quote requests and custom design submissions now include UTM tracking data, so you can attribute every lead to the campaign that brought them in
- **Marketing attribution in order emails** - Merchant notification emails now display a UTM tracking section when parameters are present, making it easy to match enquiries to campaigns
- **Webhook enrichment** - UTM parameters are included in webhook payloads, allowing your CRM, analytics tools, or automation workflows to process attribution data automatically
- **Cross-iframe support** - UTM data is correctly passed through to the customiser when embedded via iframe on Shopify, WooCommerce, or hosted pages

## Sitemap

See the full [sitemap](/sitemap.md) for all pages.