# Pricing - Simple Letter Model

This Sign Customiser guide covers Pricing - Simple Letter Model with the steps and context you need to complete the workflow.

- Source URL: https://www.signcustomiser.com/help/pricing-and-sizing/17173093-pricing-simple-letter-model/
- Markdown URL: https://www.signcustomiser.com/help/pricing-and-sizing/17173093-pricing-simple-letter-model.md
- Category: Pricing and Sizing Models
- Last updated: 2026-10-15

## Article

Set up your **[Sizes](../../pricing-and-sizing/configure-your-simple-letter-model-customiser-core-setup/)** before you configure pricing.

## Accessing the Pricing Settings

1.  Go to the **Sign Customiser** admin:

    -   **Universal**: Go to **Home** in your account. You can build and preview your customiser without a plan. The customiser appears on your site only with an active plan, or with a trial that has a payment method on file.

    -   **Shopify users**: Open the Sign Customiser app from your Shopify admin.

2.  Click **Customisers** in the menu.

3.  Select your **customiser**.

4.  In the menu on the left of the customiser page, go to **Core Setup** → **Pricing**.

![The Pricing page in the Customiser Menu, with Core Setup and Pricing selected and the Pricing card showing Add Pricing](/help/intercom-docs/help-centre-images/07cdf982a25ec92d1e0fc41e5e768b95fa9dd169aedb02c0c9afb22baf8ee4fb.png)

## Step 1: Create a Pricing Plan for Your Sizes

1.  In **Pricing**, click **Add Pricing**, or edit an existing pricing.

2.  Under **Price Settings**, enter:

    -   **Label** – the name of your pricing plan. Your customers do not see the label.

3.  Under **Letter pricing mode**, select one of the following:

    -   **Every letter costs the same** – one base price for each line of text, plus one **Letter Price** for every letter on that line.

        ![](/help/intercom-docs/help-centre-images/4c36c76759ce5efcbb6dd539776294f00affe8957bf57a23eff8e2f92b56df41.png)

    -   **Price by position** – base price plus an individual price for each letter position in each line of text.

        ![](/help/intercom-docs/help-centre-images/de30702de0ce213e58a84744e5f3bb07ee7fb1f3af6c6b473a5c0ca0b605edc2.png)

    ![The Price Settings card with the Label field, and the Letter pricing mode choices Every letter costs the same and Price by position](/help/intercom-docs/help-centre-images/43fb21dead4fcd54c012ae3c6e706be32ea2ae69ba5c4cd88113e8b90dd5e5b9.png)

4.  **Pricing for each size** shows all the sizes that you created in the **Sizes** setting.

    Configure your pricing for each size:

    -   **Base Price** – the cost for each line of text on the sign. You can set different base prices for each line.
        You cannot leave the field empty. If you do not need a base price, enter '0'.

        <div class="intercom-interblocks-callout" style="background-color: #e3e7fa80; border-color: #334bfa33;"><p class="no-margin"><b>Note:</b> If you choose <b>Charge base price only once</b> under <b>Base Price for Multi-selection</b>, the <b>Base Price</b> fields for each size are disabled. Enter the base price in <b>Base Pricing for each size</b>. This section is under that choice, at the bottom of the <b>Pricing</b> page. For more information, see <a href="../../features/multi-color-multi-font-sign-designs/" target="_blank" class="intercom-content-link">Multi-colour / Multi-font sign designs</a>.</p></div>

    -   **Letter Price** – set the letter price according to the selected **Letter pricing mode**:

        -   **Every letter costs the same**: Enter a fixed price per letter. You cannot leave the field empty. If you do not need a letter price, enter '0'.

            ![](/help/intercom-docs/help-centre-images/262d9e47d12bc5a414792cc72268b0763182c84734793abee39e6160bde4b38f.jpg)

        -   **Price by position**: Click **Edit position prices** and enter a price for each letter position. Click **Save prices** when you finish.
            You can enter '0' for any free positions. The last position price also applies to all letters after the last position.

    ![The Price by position dialog with a price field for each letter position, Add position, Remove last position, Cancel and Save prices](/help/intercom-docs/help-centre-images/4cdd13393bf2ba462cc85d5aa5cdff2d96a1caec52ab54744a84c979b2e451a1.png)

5.  Click **Save**.

## **How Pricing Works in the Simple Letter Model**

The **Simple Letter** pricing model uses these factors to calculate the letter price of the sign:

-   **Size selection** – either width or height is fixed

-   **Number of lines**

-   **Base price per line**

-   **Price per character per line**

You can create multiple pricing rules and assign them to different fonts. For example, give fonts that need more material or labour a higher price tier.

The examples below show how the calculation works.

### **Example 1: One Line of Text**

![](/help/intercom-docs/help-centre-images/0dd6c01fa1ff2000fff11022da1f44b0b69b76efcb026985cbe86eeb9982debd.jpg)

#### **Sign Details**

**Sign text**: Awesome Sign

**Font**: Yellowtail font

**Size**: Small

**Lines**: 1

**Line 1**:

-   **Base price for Line 1**: $100

-   **Characters**: 11

-   **Price per character**: $20

#### **Calculation**

**Final Price Formula** = Base Price + (Character × Price per Character)

**Total** = 100 + (11 × 20) = **$320**.

### **Example 2: Two Lines of Text**

![](/help/intercom-docs/help-centre-images/6772685786cd653effe0f99c1a387188285d4b5c799e22b096c1640b48952192.jpg)

#### **Sign Details**

**Sign text line 1**: Awesome

**Sign text line 2**: Sign

**Font**: Yellowtail font

**Size**: Small

**Lines**: 2

**Line 1**:

-   **Base price**: $100

-   **Characters**: 7

-   **Price per character**: $20

**Line 2**:

-   **Base price**: $60

-   **Characters**: 4

-   **Price per character**: $30

#### **Calculation**

**Total Price of Each Line Formula** = Base Price + (Character × Price per Character)

**Final Price Formula** = Total Price of Line 1 + Total Price of Line 2

Line 1: 100 + (7 × 20) = 240

Line 2: 60 + (4 × 30) = 180

Total = 240 + 180 = **$420**

## **How to See Price Breakdown on the Customiser**

To see how the total price is calculated, open [Preview mode](../../get-started/preview-customiser/) in your customiser.

Click **Price**. In the **Desktop** view, a breakdown panel opens at the top right of the preview. In the **Mobile** view, or in any preview that is narrower than 1025 px, the breakdown opens as a pop-up.

The panel is titled **Price Breakdown - shown for debugging**. It appears only in Preview mode, so your customers never see it. For each line, it shows the font and the letters. When a base price applies, it also shows that price:

-   **Every letter costs the same**: the price and the letter count, for example **Letters: $20.00 × 11**.

-   **Price by position**: **Letters priced by position**, with the letter count.

If the sign has another priced option or a total price multiplier, **Letters Total** shows the sum of the base prices and the letter prices.

![](/help/intercom-docs/help-centre-images/08a713f8bfe1871a897618a951f2d421950701b050c4441d81c5b5466aec6ed4.png)

## FAQ

<details><summary><h3 id="how-many-letter-positions-can-you-have-for-price-by-position-pricing">How many letter positions can you have for <b>Price by position</b> pricing?</h3></summary><div class="collapsible-section-content"><p class="no-margin">You can set prices for up to <b>100 letter positions</b>. The <b>Add position</b> button stops at the character limit of the size, or at 100 positions if that is lower. If a customer enters more letters than you configured, each extra letter uses the price of the final position.</p></div></details><details><summary><h3 id="can-you-switch-between-every-letter-costs-the-same-and-price-by-position-without-losing-pricing">Can you switch between <b>Every letter costs the same</b> and <b>Price by position</b> without losing pricing?</h3></summary><div class="collapsible-section-content"><p class="no-margin">Yes. You can switch between <b>Every letter costs the same</b> and <b>Price by position</b> without losing the saved prices for either mode.<br />Switching back to a pricing mode restores the values that you entered earlier for that mode.</p></div></details><details><summary><h3 id="what-happens-if-i-change-all-my-prices-at-once-with-adjust-all-prices-will-it-update-both-letter-pricing-modes-or-the-one-currently-in-use">What happens if I change all my prices at once with <b>Adjust all prices</b>? Will it update both letter pricing modes or the one currently in use?</h3></summary><div class="collapsible-section-content"><p class="no-margin">It updates <b>both sets of saved prices</b>, including the position-based price lists. To use it, go to <b>Settings</b> → <b>Adjust all prices</b> in the menu on the left of the customiser page.</p></div></details>