# How Pricing Works in the Simple Letter Model

The Simple Letter Model calculates the sign's final price based on these factors: Size selection – either width or height is fixed Number of lines Base price per line Price per character per line You can create multiple pricing rules and assign them to different fonts. For example, fonts that need more material or labour can be assigned a higher price tier. Below are examples of how the calculation works.

- Source URL: https://www.signcustomiser.com/help/pricing-and-sizing/how-pricing-works-in-the-simple-letter-model/
- Markdown URL: https://www.signcustomiser.com/help/pricing-and-sizing/how-pricing-works-in-the-simple-letter-model.md
- Category: Pricing and Sizing Models
- Last updated: 2025-12-12

## Article

The **Simple Letter Model** calculates the sign's final price based on these factors:

-   Size selection – either width or height is fixed

-   Number of lines

-   Base price per line

-   Price per character per line

You can create multiple pricing rules and assign them to different fonts. For example, fonts that need more material or labour can be assigned a higher price tier.

Below are examples of how the calculation works.

## Example 1: One Line of Text

![](/help/intercom-docs/help-centre-images/0dd6c01fa1ff2000fff11022da1f44b0b69b76efcb026985cbe86eeb9982debd.jpg)

### Sign Details

**Sign text**: Awesome Sign

**Font**: Yellowtail font

**Size**: Small

**Lines**: 1

**Line 1**:

-   **Base price for Line 1**: $100

-   **Characters**: 11

-   **Price per character**: $20

### Calculation

**Final Price Formula** = Base Price + (Character × Price per Character)

**Total** = 100 + (11 × 20) = **$320**.

## Example 2: Two Lines of Text

![](/help/intercom-docs/help-centre-images/6772685786cd653effe0f99c1a387188285d4b5c799e22b096c1640b48952192.jpg)

### Sign Details

**Sign text line 1**: Awesome

**Sign text line 2**: Sign

**Font**: Yellowtail font

**Size**: Small

**Lines**: 2

**Line 1**:

-   **Base price**: $100

-   **Characters**: 7

-   **Price per character**: $20

**Line 2**:

-   **Base price**: $60

-   **Characters**: 4

-   **Price per character**: $30

### Calculation

**Total Price of Each Line Formula** = Base Price + (Character × Price per Character)

**Final Price Formula** = Total Price of Line 1 + Total Price of Line 2

Line 1: 100 + (7 × 20) = 240

Line 2: 60 + (4 × 30) = 180

Total = 240 + 180 = **$420**

## How to See Price Breakdown on the Customiser

You can view a detailed breakdown of how the total price is calculated by opening the [Preview mode](../../get-started/preview-customiser/) in your customiser. Click the **Show Price Calculation** button, and a popup will appear displaying the full price breakdown for each line and character.

![](/help/intercom-docs/help-centre-images/6cfc679bd7df00369671a9b96477caa49a5f2589a77cae50e6304edd3592444f.jpg)