About Matthew
Matthew is the founder of Sign Customiser and director at Sky Foundry, an Adelaide-based digital agency specialising in Shopify development.
After spending years building e-commerce solutions for businesses of all sizes, he noticed a recurring pattern: sign shops were drowning in manual quote requests. Every custom order meant emails, mockups, and pricing calculations—work that ate into production time and slowed down sales.
Sign Customiser was born to fix that. The platform lets customers design their own signs, see live pricing, and checkout instantly. No waiting, no friction.
What I write about
When I’m not building product features, I write about:
- Product strategy — How we decide what to build and why
- Technical deep-dives — The engineering behind Sign Customiser
- E-commerce insights — Lessons from a decade of Shopify development
- Industry trends — What’s changing in the sign business
Got questions or feedback? Connect with me on LinkedIn or GitHub.
