Marketing
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2 articles
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Tracking events for ad conversions
A custom JavaScript event fires after a form submission or a successful Shopify cart addition. Use these events for ad tracking, CRM data, or storefront scripts. This article also shows how to save a ShareLink with a cart. Starter, Standard, and Pro plan families, including their yearly variants, do not receive the tracking events in the List of events section. One exception applies: a Shopify iframe embed can still send add-to-cart events. This restriction does not apply to ShareLink events. ShareLinks need a plan that includes sharing. Note: The form:submitted webhook was deprecated on 24 August 2026. It continues to send the same payload on every submission. There is no cut-off date. For a new integration, read submissions from the quotes API. The API also returns submission history.
Send Google Ads click IDs to your CRM
Sign Customiser stores the Google Ads click IDs (gclid, gbraid, wbraid) of each form submission. Read them from the quotes API, a webhook, merchant emails or JavaScript events, then report offline conversions back to Google Ads.